Social and Legal Studios

Abstract

Increase in scales of an economic crisis in Ukraine is developed on a basis of: political and economic wars; instability of national economy security and its tendency to disbalance; internal disorders; globalizations of the international activities of joint-stock companies; the separate corporations competition, opened borders in the Internet environment; dependences on a global environment of joint-stock companies, global homogenization of management styles. Scientific views of state and joint-stock companies competitive potential formation are proved in article. Problems of formation of joint-stock companies’ competitive potential which are connected with the solution of tasks of organizational and technological procedures are specified. On the basis of structural approach use in a research work was formed the sequence of interdependent stages of a management process of potential formation. Actions for implementation of strategic directions of state potential development are defined. Authors specified stages of management of process of competitive potential of joint-stock company. On the example of concrete joint-stock company were calculated indicators of a financial state. The scheme of model of enhancement of competitive potential of joint-stock company is developed. It is found out that improvement of competitive potential is implemented through strategic directions of development of joint-stock company. The efficiency of process management of strategic capacity formation of the joint-stock company directly depends on its informational support. Authors made a conclusion that joint-stock companies competitive potential is a basic resource for growth of the strategic concept of the state economic security. In the competitive potential management were defined three aspects: understanding of threat of global external counteractions; permanent monitoring of a processes of competitive potential resource components change; influence of market tendencies in the state. It was carried out the quantitative assessment of the actual and potential opportunities of joint-stock company which are a basis for management decisions acceptance of limited liability company “Budma”

Keywords: competitive potential, economic security, joint-stock company, management, competitiveness

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